Digital Marketing is also called Online Marketing. The basic principle right now for every business is to make a place for themselves in the Digital World with the help of Digital Marketers that are creative, innovative, and updated. A few trending examples of Digital Marketing include Social Media, Email Marketing, Pay-Per-click (PPC), Search Engine Optimization (SEO), and more. Digital Marketing is usually considered as just promoting on Social Media and Running Ads, but it is a lot more than that.
Before we try to understand if a Digital Marketing Career is good or not, we need to learn what it means. So, in very simple words, Digital Marketing is the Marketing and Advertising of a Business, Person, Product, or Service using Online Channels, Electronic Devices, and Digital Technologies.
Digital Marketing covers a lot of aspects terms of Marketing. Email Marketing, Referral Marketing, Content Marketing, Search Engine Marketing, Influencer Marketing, Viral Marketing, and a lot many types of Marketing are there. This includes not only Email, Social Media, and Web-Based Advertising but also Text and Multimedia Messages as a Marketing Channel.
Why Digital Marketing?
The future of Digital Marketing looks Promisingly Bright & Secure. It is an exciting, growing field that offers many opportunities.
The prime purpose of Digital Marketing is to create awareness about a Brand or Product or Service amongst people through different Digital Marketing Techniques, which are developed for different purposes, and based on their purpose, the strategies that are used also vary.
At this point, there are some 4 billion internet users around the world, which exponentially multiplies the chances of being seen on the internet.
What makes it more interesting is, with such a huge audience, the content uploaded on the internet is relatively massive. In the past 30 years, the very evident growth that the entire internet industry has gone through seems more like a miracle. It didn’t take much time for smart businesses to realize that they could connect to consumers by just being on the internet.
Career Options In Digital Marketing
As one of the Choicest and Trending Specializations in the Digital Age, Digital Marketing offers Additional Career Options for Students and Professionals from all backgrounds, from Creative to Technical. Here are the Top Career Options In Digital Marketing:
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimisation Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
Let’s discuss some of these High-Demand Careers In Digital Marketing:
1. Digital Marketing Manager
A Digital Marketing Manager plans digital marketing campaigns across varied media, such as social media, SEO/SEM, advertising, e-mail campaigns, etc. They also monitor and strategize all digital marketing campaigns and optimize them continuously to ensure the highest revenues and reach.
2. SEO Specialist
An SEO Specialist has the central role of optimizing a website to attain higher search engine rankings and has an in-depth understanding of how to get the highest traffic from all search engines. They also design strategies and plans for enhancing website rankings across search engines.
3. Social Media Manager
A Social Media Manager handles the social media channels of a company or a brand and curates the requisite social media strategies for content, marketing, and building the best online presence for the brand.
4. Content Marketing Specialist
A Content Marketing Specialist curates the brand’s story uniquely and appealingly to capture the audience and handles all the major digital media channels for content broadcast, be it blogs, social media, advertisements, website content, and more!
5. Pay Per Click Or SEM Analyst
SEM Or Pay Per Click Analyst mainly assesses the website traffic to integrate it with campaign tracking as well as all elements of online marketing, search analytics, and SEO, amongst others.
6. SEO Content Writer
An SEO Content Writer carries out the research for trending and industry-related topics and curates all the online content like blogs, social media copy, website content, adverts, and more, along with integrating SEO insights, keywords, etc.
Other than these, some more popular Digital Marketing Jobs and careers are:
- Web developer/designer
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-commerce Manager
- Digital Agency Account Director
Why Choose A Career In Digital Marketing?
Digital Marketing has established an incremental role in the business world in present times. That’s why a Career In Digital Marketing has emerged among the choicest and most trending options because more and more students from diverse streams are choosing this specialization for its popularity in the world of the Internet. Here are the top reasons why you should choose a Career In Digital Marketing:
1. Diverse Job Opportunities With High Salary
Digital Marketing offers lucrative high-salary packages whether you are working as a Digital Marketing Executive, Social Media Manager, or Content Marketing Manager. You can also explore both full-time and freelance opportunities in this field with high-paying packages.
2. An Evolving And Trending Industry
Digital Marketing as a field is always growing and evolving with new domains to discover as more and more social media platforms surface, and even more content and marketing tools and technologies are innovated.
3. Huge Scope Of Learning And Earning
As it is an ever-growing specialization, you can avail the scope of learning and mastering its key aspects such as SEO, Social Media Marketing, Content Marketing, Copywriting, E-Commerce Marketing, and a lot more. Digital marketing jobs are dynamic, versatile, and highest-paying jobs, and more importantly, the jobs are skill-oriented, and the more you learn, the more you can earn.
4. Start On Your Own
Careers In Digital Marketing is also full of freelancing opportunities, which you can avail to work at your timings and enjoy the flexible work environment. Once you have started mastering its different aspects, you can further begin on your own and avail networking opportunities to take clients as a freelance Digital Marketer or start your agency, which doesn’t require much investment.
Conclusion
In short, Digital Marketing is the process of Promoting Products or Services Online. This can include everything from creating a Website to Advertising on Social Media to Email Campaigns. This upward trend of growth in Digital Marketing is here to stay. Thanks to our Ever-Growing Technological World, there are countless opportunities for those interested in pursuing a Career In Digital Marketing.
