Folks who are involved with online marketing understand the power email marketing wields. While it might not be the fanciest and splashiest way for a brand to market itself to its audience, it still remains a steadfast pillar, consistently delivering strong results and deep customer engagement.
The importance of having a strong email marketing campaign behind your brand cannot be overstated.
In today’s fast-paced business world, a strategic email can be the difference between a brand that is flourishing and one that is fading into obscurity.
So, it is even more essential that you invest adequately in email marketing, and that includes choosing the right tool.
The right email marketing platform can elevate your campaign to unprecedented heights, turning leads into customers and customers into advocates. But how to choose the best email platform that will help one out – it is not an easy task.
To make this a tad bit easier, we have meticulously explored some of the best email marketing tools currently available. And the following are the seven best platforms that we recommend to our readers. But first, let’s understand why email marketing platforms are so crucial.
Importance of Email Marketing Platforms in 2023
2023 has been a great year for brands. After the last couple of years of COVID-19, businesses have started to get back to their footing. And as businesses navigate the challenges of the market, email marketing platforms have become the critical bridge for connecting consumers personally and at scale.
And with businesses vying for attention in the even more crowded digital space, a robust email marketing platform can provide the necessary precision and personalization to cut through the noise.
Now, enough about the importance of email marketing platforms, let us turn our focus back to the topic at hand – the top email marketing platforms in 2023.
7 Best Email Marketing Platforms in 2023
1. MailChimp: The Beginner-Friendly Behemoth
MailChimp is one email marketing platform that every reader here has most likely heard of already – and for a good reason.
Widely accepted as the most popular email tool, MailChimp stands tall as a leading all-in-one marketing platform for all. From small businesses and social media influencers to even big companies, everyone uses MailChimp.
Pros
- MailChimp has an intuitive interface which makes it easier for even those new to email marketing to navigate the platform.
- Users will find a plethora of templates on the platform, ensuring that businesses of all types can easily find a style that suits them.
- The platform also offers comprehensive reports to the user.
Cons
- Advanced features of this platform are lacking compared to the more sophisticated options present in the market.
- The platform gets expensive with subscriber growth, and the tiered features can push users to higher-cost plans sooner than anticipated.
Pricing
MailChimp has a free plan that accommodates up to 2,000 contacts; users can utilize basic features in the free plan.
Paid plans starts at$9.99/month and scale up based on additional features like advanced segmentation, multivariate testing, and comparative reporting.
- HubSpot: The All-in-One Giant
The second entry on this list is also one that many readers would likely already be familiar with – HubSpot.
HubSpot is a robust marketing, sales, and service software that provides users with tools for email marketing, social media marketing, content management, and a lot more. So, it is pretty fair to call it an all-in-one giant.
HubSpot is synonymous with inbound marketing, helping businesses attract eyeballs, convert leads, and close customers. For businesses that are looking for a complete marketing solution, HubSpot certainly offers an excellent opportunity.
Pros
- HubSpot is an integrated platform – which is one of its biggest advantages. It is more than just an email marketing platform; it is a complete CRM solution.
- Consists of sophisticated automation and personalization tools that help create targeted email sequences.
- HubSpot Academy is an excellent resource for learning not only about the HubSpot platform but also about marketing principles in general.
Cons
- The learning curve of this platform can be daunting for many.
- The cost can be an issue, especially for small businesses or individual users.
Pricing
As mentioned earlier, the pricing of using HubSpot can turn many users off. HubSpot’s Marketing Hub starts at $45/ month for the Starter package. The price increases as more advanced features are added.
- ConvertKit: The Creator’s Companion
ConvertKit is an email marketing platform that is designed keeping the creator in mind. Its creator-centric approach and emphasis on personal connections make it the perfect tool for bloggers, authors, and even YouTubers who are looking to grow their audience and monetize their craft.
ConvertKit excels in simplifying the complex aspects of email marketing and allows creators to focus on what they do best. It has all the tools that creators need to deliver tailor-made content that resonates with the targeted audience.
Pros
- Its ease of use is certainly its biggest advantage. This platform focuses on what is essential and provides a clutter-free environment to the user.
- The platform’s focus on engagement allows creators to easily manage and grow their audience.
- ConvertKit comes with direct integration with commerce tools, enabling creators to sell products and subscriptions without the need to leave the platform.
Cons
- The email designs are quite limited, which can be a drawback for brands with strong visual identity.
- There is no free plan for the users.
Pricing
ConvertKit’s pricing starts at $29/ month.
- GetResponse: Feature-Rich Powerhouse
GetReponse is another excellent email marketing tool on this list, though calling it just an email marketing platform would be doing it a disservice. It is a comprehensive solution that is designed to boost online marketing and efficacy.
GetResponse is renowned for its ease of use and impressive feature set, which includes advanced automation, autoresponders, webinars, and conversion funnels. Perfect for businesses and useful for entrepreneurs, this platform does it all – all through a suite of well-integrated tools.
Pros
- GetResponse is a feature-rich platform; its offerings include Webinar hosting, CRM, advanced automation, and more.
- Allows users to create an entire sales funnel on the same platform
- Comes with powerful tools to grow and segment list, including surveys and forms, that can be later integrated into the website
Cons
- The initial setup and navigation can be difficult for new users
- Basic plans have limited testing capabilities – something that is a major setback for data-driven marketing campaigns
Pricing
GetResponse comes with a 30-day free trial period. After that, users can choose from several plans according to their needs.
The basic plan is priced at $15/ month and is suitable for smaller subscriber lists.
- OmniSend: The Multichannel Marketer
Omnisend is a platform that takes email marketing to the next level. What it does is basically integrate the platform with multiple connectional channels (SMS, push notification, and social) and create an omnichannel approach. This ensures that businesses can reach their customers where they are – something that is Marketing 101.
This unique approach provides a consistent and cohesive messaging experience. The platform is designed explicitly for e-commerce businesses that want to market their message across all online channels.
Pros
- The USP of OmniSend is, without a doubt, its ability to incorporate multiple channels into a single campaign and offer a cohesive marketing message across platforms.
- The platform provides a pre-built workflow for cart abandonment, welcome series, and more.
- It has sophisticated segmentation capabilities.
Cons
- The integration options might be limited; the platform may not support every niche tool a business might use.
- The platform can be fairly expensive to use, especially when scaling up with the subscriber list.
Pricing
OmniSend has a free plan for basic email marketing uses. The paid plans start from $16/ month.
- Campaign Monitor: The Designer’s Dream
Campaign Monitor comes with a sleek interface and stunning template designs. It is a visually oriented email marketing platform that aims to empower businesses to create, send, and measure the impact of targeted email campaigns.
Known for its powerful tools and simplicity, Campaign Monitor can help marketers deliver campaigns that look like they were crafted by a team of professional designers. So, it goes without saying that this tool is highly favored by businesses that place a high value on brand and design aesthetics.
Pros
- This platform comes with a suite of high-quality templates that can be customized at just a moment’s notice.
- It has robust segmentation tools that allow users to create personalized content.
- Responsive customer support
Cons
- The learning curve of this platform is something that would be an issue for beginners.
- It is a pricier option, especially when the user requires more advanced features.
Pricing
Basic Plan is priced at $9/ month. However, there are several other advanced plans that come with features such as advanced segmentation, automation, and dynamic content.
- AWeber: The Reliable Workhorse
AWeber prides itself on being a straightforward and dependable email marketing service used by over 100,000 users. This user list includes small businesses, bloggers, entrepreneurs, and more around the world. Simply put, it is a reliable and dependable email marketing that our readers can not go wrong with.
AWeber does a great job of simplifying email marketing (with easy-to-use tools). Users can easily design newsletters and automate marketing sequences without needing to do a 40-hour course on Udemy.
Pros
- Simple and straightforward, those are the USPs of this platform
- Reliable customer support
- Can easily integrate into existing tech stack with minimal fuss
Cons
- Limited design flexibility compared to other options on the list
- Automation capabilities are pretty basic
Pricing
AWeber has a free plan that supports up to 500 subscribers. Paid plans starts from $19.99/ month.
Final Word
Selecting the right email marketing tool is one of the most significant business decisions a brand owner will make. This decision will significantly impact your communication, so be sure to exercise due diligence before choosing an email marketing platform. And if you want to learn about the same, you can connect with the premier digital marketing institute in Delhi to help you out.