Marketing Automation
Our marketing automation module welcomes students to the modern digital marketing world. This comprehensive module is tailored to provide students with an in-depth understanding and hands-on experience in automating marketing processes.
This module covers a range of topics that form the core of marketing automation:
1. Introduction to Marketing Automation
- Basics and Importance
- Overview of Common Platforms
2. Customer Journey and Personalization
- Mapping Customer Journeys
- Personalization Techniques
3. Email Marketing Automation
- Designing Automated Campaigns
- Segmentation and Trigger Emails
4. Social Media and CRM Automation
- Automating Posts and Responses
- CRM Integration
- Lead Generation and Nurturing
- Lead Scoring Techniques
6. Analytics and Reporting
- Key Metrics for Automation
- Creating Custom Reports
7. Implementation and Compliance
- Setting Up Automation Workflows
8. Choosing and Using Platforms
- Evaluating and Selecting Tools
- Best Practices for Effective Use
9. Advanced Strategies and Trends
- AI and Predictive Analytics
- Future Trends in Marketing Automation
At the end of this module, students will learn techniques that are essential to thrive in the digital marketing field. From the technical aspects of setting up payment gateways, doing competitive research, and creating landing pages to the creative skills of blogging, content creation, and managing online communities, this course covers it all.
The key objectives of this advanced module:
- Equipping students with in-depth knowledge and skills for advanced digital marketing strategies.
- To provide expertise in analyzing competitors and developing effective business plans.
- Enhancing the ability of the participants to create compelling marketing strategies for different brands.
- Developing technical skills in creating and managing various digital marketing tools and platforms.