No one would contest that social media is an important tool in the modern business world. It is arguably the best way for businesses to connect with their audience and attract new customers. But as platforms multiply and the online space becomes more competitive, consistent engagement becomes essential.
Enter the world of social media automation – a sure boon in ensuring a persistent and seamless presence across platforms. If you are not taking full advantage of the many excellent automation tools that are available in the market, you are doing a disservice to your operation. What you need to do is get started with these social media tools immediately. But which tools would be best for you?
Here, we have curated a list of 2023’s most raved-about social media automation tools. Scroll through our expertly created list and optimize your social media today!
What Are Social Media Automation Tools?
Before we go into ten of the best social media automation tools that are available for you to take advantage of, let’s first understand what these tools are.
Social media automation tools are software platforms and technologies that help users automate repetitive tasks on social media. Now, these tasks can be a number of things, such as posting content, responding to inquiries, scheduling posts, and generating reports. By using these tools, businesses can maintain a consistent presence on social media without having to be online 24 x 7.
Why Is There A Need For Automation In Social Media?
This is a good question that likely is asked by many readers of this post.
Manual social media management is a task that can be tedious and time-consuming – and in case the business is present on multiple platforms, then the task becomes even more challenging. With the fast-paced nature of social feeds, it can be difficult for social media handles to be timely and consistent. Automation tools provide the solution.
Here is how automation tools help in social media management:
- With these tools, admins can schedule and publish automatically
- One can maintain regular posting schedules using social media automation tools
- Gain insights into post performance and engagement
- Streamline content curation and audience engagement
These are just some of the advantages of using social media automation tools. Now, without further ado, let’s cover the top 10 best social media automation tools in 2023.
Best Social Media Automation Tools
- Statusbrew
Statusbrew emerges as a top contender in the social media automation segment – and to those who are already familiar with this tool, it is not much of a surprise.
Statusbrew supports a vast array of platforms – which is already handy to its users. In addition, it offers unique features like AI sentiment detection and more. It is the perfect tool if you are seeking a holistic tool with a broad network range and in-depth analysis.
Pros
- Supports multiple platforms
- Has AI sentiment detection
- Comprehensive analytics through content tags
Cons
- Steeper learning curve for beginners
- Pricing might be an issue – especially for small businesses
- Zapier
Zapier is the digital backbone of apps; in fact, it is often hailed as such. The tool is all about connectivity, and this is where it shines the best.
Zapier allows users to create triggers and actions between apps, streamlining tasks and making life easier. This ease of interaction ensures that your campaigns remain consistent throughout all the platforms.
Pros
- Support integration with over 2,000 apps
- User-Friendly interface
- Allows users to create custom workflows
Cons
- Limited advanced features
- It can become pricey with increased tasks
- Sprout Social
Who has not heard of Sprout Social? It is one of those automation tools that has been around forever, even before there was all this automation fad. It offers something that many platforms overlook – a potent automation rule system. This unique feature allows even intricate tasks to be automated and with precision.
Sprout Social also has a social listening feature that allows brands to capture the heart of the audience and adapt in real time. And with a robust analytical platform, Sprout Social continues to rank supreme in social media automation tools.
Pros
- Robust automation rules system
- Provides extensive analysis
- Has excellent features, such as social listening
Cons
- It can be challenging for beginners
- Premium features are behind the paywall
- CoSchedule
If, by looking at the name, you are thinking that this tool surely helps in organizing, then you certainly have hit the bull’s eye.
CoSchedule is a social media tool that helps marketing teams plan and roll out their social strategies. This is something that many online brands struggle to navigate through – but not anymore. With its visual real-time calendar, CoSchedule is ready to make your life a lot easier. Whether it is blog posts, social updates, or any other type of content, CoSchedule ensures that nothing falls through the cracks.
Pros
- Excellent tool for team collaboration
- Simplifies content scheduling across all platforms
- Free trial available
Cons
- Lacking in advanced analytics
- User interface can be challenging for one to get used to
- Agorapulse
Who does not want to see their business grow and reach the level of some of the biggest brands in the market? However, do you know that many big brands often struggle with the voluminous social traffic that they have to face? Their solution? Opting for Agorapulse.
Agorapulse is an expertly designed tool with a focus on handling substantial traffic. With its unique architecture, it ensures that even the most significant campaigns don’t falter in their operation. Additionally, this tool comes with features such as sentiment analysis that allows the user to dive deeper into audience reactions and get a clear understanding of the campaign’s impact.
Pros
- Perfectly suited for large-scale operations
- Keyword shortcuts for efficiency
- Advanced sentiment analysis
Cons
- Not the most budget-friendly option
- It can take some time for one to get familiar with all of the features available.
- Buffer
Buffer is another of the popular social media automation tools that many readers have already heard of – if not tried at least once. This tool allows users to link their Facebook, LinkedIn, Instagram, and Twitter (now X) accounts. And that is not all. Users can also customize their posts depending on the social platform.
One area where Buffer shines above others is its accessibility. With its browser extensions as well as mobile applications for both iOS and Android, everyone can become a social media manager.
Pros
- Highly customizable post options
- Mobile application and browser extensions available
- User-friendly interface
Cons
- Limited social listening features
- Lack of comprehensive analysis
- Hootsuite
Hoosuite Owl is as famous as any other social media tool that you will find listed here. An excellent social media automation tool that will allow you to run an effective social media campaign.
Hootsuite is one of the early birds when it comes to social automation, and it is still going strong. So, you can assume that you get a suitable result with this automation tool. With this tool comes a broad spectrum of features such as sentiment analysis, post scheduling, etc.
Over the years, Hootsuite has continuously evolved to adapt to the ever-shifting climate of the digital landscape – something that has garnered it positive attention.
Pros
- Reliable tool and is widely used.
- Has sentiment analysis
- It covers a wide array of social platforms
Cons
- Outdated interface
- Some premium features are locked behind higher payment tiers.
- ContentStudio
ContentStudio stands apart from the other social media automation tools that you find on this list. And the key to this tool standing out is the AI and how it makes the most of it.
ContentStudio does not just schedule posts or do analysis; it leverages machine learning to discover content that will make an impact. This tool transforms the daunting task of content curation into a breeze – now, who would not like that?
Pros
- AI-driven content marketing features
- Allows users to discover and plan impactful content
- Great for team collaboration
Cons
- AI recommendations might not always be up to the mark
- Can be pricey
- SocialBee
Have you heard of SocialBee? If not, then you sure are missing out.
In this digital age, consistency translates to visibility – and this is where SocialBee comes in handy. This tool ensures that your brand remains active and always in the audience’s view.
The scheduling options vary quite a bit in this tool, catering to different types of content and frequency. Additionally, the platforms offer the unique advantage of connecting the user to social media specialists.
Pros
- Has versatile scheduling options
- Allows import of varied content formats
- Access to dedicated social media specialists
Cons
- Limited integration with third-party apps
- Not the most intuitive user interface
- Oktopost
The final entry on this list is the Oktopost. This tool is tailored to the unique landscape of B2B marketing. With this tool, businesses can network, engage, and grow in the professional area.
Oktopost integrates with several social media platforms and helps businesses better generate. That is the ultimate aim of the tool.
Pros
- Explicitly designed for B2B operations.
- Strong focus on lead generation
- Integration with major social networks
Cons
- Limited to only B2Bs; not suitable for B2Cs
- It can be on the pricier side for small operations
Final Thoughts
In this ever-evolving digital landscape, it can be challenging for a business to survive without harnessing the full power of the right automation tools. Efficient automation will not only streamline your tasks but also unlock new avenues for engagement and outreach. So, arm your brand with the best and watch it thrive in the vibrant world of social media!